CASE FILE #001 — CREATIVE STRATEGY SCHBANG · MUMBAI · 2021–PRESENT ●
Suspected Creative

Yashashree Pachbudhe

* Yes, the surname translates to "5 old guys"

Equal parts curious, chaotic, and caffeinated.
Campaign development, brand strategy, scriptwriting & influencer collabs — across formats and genres, for 4+ years.

Brand Strategy Scriptwriting Campaign Dev Influencer Collabs Content IP
Open the Case →
☕ Runs on Coffee
Yashashree Pachbudhe
YASHASHREE PACHBUDHE · 5'2" · NAGPUR, 1995
5'8"
5'6"
5'4"
5'2" ←
5'0"
ACTUAL HEIGHT
MICA · CCC 2020–21 M.A. PSYCHOLOGY · 2016–18 · B.A. HISLOP COLLEGE yashashree.pachbudhe27@gmail.com
The Suspect

Who You'd Actually
Be Working With

The resume told you what she does. This tells you who she is.

She runs (occasionally), works out once a week to trick her body into thinking she's disciplined, goes wall climbing once a month, and is a huge fan of trampoline parks.

A serial consumer of true crime documentaries and brunches. Has started reading books again. Thrives for new projects, experiences and the lessons they come with.

A millennial. Mildly pretentious — this portfolio is Exhibit A.

NAME Yashashree Pachbudhe
ALIASES Yashu · Jr.Whopper
HEIGHT 5ft-something
FUEL SOURCE Coffee (serious dependency)
LAST KNOWN LOCATION Creative Consultant, 2026–
NEXT TARGET Unidentified ↑
The Evidence Trail

Timeline

1995
Born in Nagpur
The origin story begins. Beta uncle ko naach ke dikhao phase activates.
2013–2016
B.A. — Hislop College, Nagpur
"Beta science lo, uske baad bhi arts kar paoge." Chose arts. No regrets.
2016–2018
M.A. Psychology
Understanding what makes people tick. Useful for both advertising and understanding why friends never return your books.
After that
Odd Jobs Era
Chaos Theory → Community Manager at Homzhub → Human Resources. Suspect was still figuring it out. Relatable.
2020–2021
MICA — CCC Programme
Got into the School of Ideas. The pieces start clicking into place.
2021–2025
Schbang
4 years of building campaigns, cracking briefs, and leaving a distinct creative footprint across Fevicol, Marvel, Swiggy, Groww, Domino's and more.
2026 – Present
Freelance Consultant
Markenzo · M.A.D · Collective Coffee House. Still at large. Still creating. Next target: unidentified.
Brands Disrupted

Evidence
Collected

Over 4 years, the suspect left a distinct creative footprint across multiple high-profile brands — operating across formats, genres and every assignment an agency could throw at them.

Fevicol · BookMyShow · Marvel India · Swiggy Genie · Groww · Domino's · Short Story Spirits · MICA · Protinex · Fevicol · BookMyShow · Marvel India · Swiggy Genie · Groww · Domino's · Short Story Spirits · MICA · Protinex ·
🎯
Campaign Development
From brief to execution — full campaign architecture across digital formats
✍️
Scriptwriting
Video scripts, dialogue, Hindi-English copy that actually lands
🔍
Brand Strategy
Positioning, tone-of-voice, and insight mining that sharpens briefs
🤝
Influencer Collabs
Creative direction for creator-brand partnerships that don't feel like ads
💡
Content IP
Building original recurring formats — Paisa Patrol, topicals, series
🌐
Digital Footprint
Social-first creative that crosses borders — literally (hi, Marvel global)
Case Studies

The Work

Marvel India · Topical
India to the World, with a BANG!
A Valentine's Day topical for Deadpool & Wolverine that went so viral, the global audience mistook it for an official film poster. India to the world — literally.
Topical Design Global Reach
🖼 View the Work →
1.74M
Impressions · India → World
400K+
Likes on a single post
21K+
Shares · #Deadpool conquered Instagram
Fevicol · Social Films
Fevicol
Social films for India's most iconic adhesive brand — comedy-forward storytelling that's as sticky as the product itself.
Scriptwriting Social Film
View Reel 1 ↗ View Reel 2 ↗
02
Groww · Content IP
Paisa Patrol
An original IP that flips the script — instead of educating investors, it hunts down the scammers. Satark Rahe aur Groww kare.
IP Creation Script
Watch on Instagram ↗
03
Swiggy Genie × Influencers
Influencer Collabs
Creative direction for Keshav Jha and Govind Menon integrations that felt native — not like an ad — while landing Genie's message clean.
Influencer Creative Direction
Keshav Jha Collab ↗ Govind Menon Collab ↗
05
CRED · Script
Coin Rush — The Kapoor Door
Kunal Shah goes door-to-door to the Kapoor household — Anil, Harshvardhan, Sonam — each slamming the door on CRED Coins. Until the audience doesn't.
Scriptwriting Celebrity
📋 Read the Script →
06
MICA · Recruitment Campaign
#PutAMICAnOnIt
The original idea: CEOs and CCOs photographed in candid, stress-free moments — because they gave the hard brief to someone they trust completely. A MICAn.
Campaign Concept B2B
Watch on YouTube ↗
07
Short Story Spirits · Brand
Short Story Spirits
Social and brand content for one of India's emerging craft spirits labels — building an identity that feels as considered as the drinks themselves.
Brand Content Social
View on Instagram ↗
08
Swiggy Genie · World Book Day
Swiggy Genie Book Day
A "Crime Patrol"-style PSA calling out fake bookworms who never return your books. Script written in rhyming Hindi — equal parts funny and legally threatening.
Script Hinglish
📖 Read the Script →
BD
Live Work
The Range

A cross-section of live work — different briefs, different brands, one consistent instinct.

Reel 01 ↗ Reel 02 ↗ Reel 03 ↗ Reel 04 ↗ Reel 05 ↗
Next Target

Let's
Interrogate
the Brief.

There's a lot more to be done, much more to be created, and a lot more fun to be had while doing it. Got a brief that needs cracking? A mystery that needs a mind?

Email yashashree.pachbudhe27@gmail.com
Currently at Creative Consultant
Status Open to conversations ●